UCLP 061 - Introduction to Mobile Marketing

Course Description

More than half of U.S. consumers who've made purchases on their smartphones have done so in response to mobile marketing messages. Smartphone sales will exceed 420 million in 2011. Analysts forecast these sales will surpass 1 billion by the end of 2016. The way consumers are interacting with brands and connecting to the world is about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones. Once registered, you will be sent an email invitation the Wednesday PRIOR TO YOUR CLASS START DATE. You must accept this invitation to participate in your class. If you do not receive this email invitation by the specified date, please contact our office immediately.

Applies Towards the Following Certificates

• Mobile Marketing Certificate : Mobile Marketing Certificate