Online Program Overview
Is your business ready to enter the global market? Are you already there but need up-to-date information in order to compete internationally. This certificate prepares small business owners and managers in multi-national corporations looking to gain a strong background in global management, marketing, and logistics. It also covers legal, cultural and political aspects of the international trade process. This certificate also prepares you to take the NASBITE (North American Small Business International Trade Educators) Certified Global Business Professional exam to become a nationally recognized Certified Global Business Professional - the benchmark for professionals in the field.
This course provides an overview of essential skills for the practice of marketing in an international business context. It covers practical applications of marketing including: assessing the external environment; performing strengths-weaknesses-opportunities-threats (SWOT) analysis; conducting international market research; developing a marketing plan and budget; determining the global marketing mix (product, price, placement, and promotional strategies); and conducting competitor analysis.
This course provides an overview of essential skills for the practice of management in an international business context. It covers practical applications of management including: setting a mission and vision for the global business enterprise; developing a global business plan; conducting research in an international environment; understanding the nuances of cultural, legal, political and regulatory differences; and using technology to support global trade.
International Supply Chain Management
This course provides an overview of essential skills for managing supply chain logistics in an international business context. It covers practical applications of supply chain management including: transportation modes; taxes, duties and quotas; trade agreements; packaging requirements; use of intermediaries; documentation requirements; legal and regulatory requirements; insurance; trade conventions; and the offshore procurement process.
International Trade Finance
This course provides an overview of essential skills for managing financial transactions in an international trade. It covers practical applications of trade finance including: political and economic risks; foreign exchange tactics and risks; credit and payment risks; optimal terms of payment; arranging financing; and setting the business's overall financial plan.