Online Program Overview
The way consumers are interacting with brands and connecting to the world is changing because of mobile devices. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones. Get step-by-step instructions on how non-technical users can build, deploy, and market smartphone applications across Android, iPhone, and Blackberry platforms. Finally, get the knowledge needed to implement a mobile marketing plan for your organization.