Video marketing is the hottest new trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart. Video with a good Search Engine Optimization (SEO) has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story and stories connect people. Video also leads to an emotional trigger that plain text cannot accomplish.
This certificate contains both YouTube for Business and the Video Marketing classes.