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Course Description

This course is designed for nonprofit professionals seeking to enhance their fundraising strategies through donor analysis, thoughtful communication planning and more effective articulation of a case for support. Course content and assignments are focused on the following themes: the landscape of philanthropy, donor motivations for giving, effective fundraising messaging, vehicles for giving and solicitation, and strategic communications to keep donors engaged and inspired. Through this course, students will develop a customized toolkit of fundraising resources for their organization, ready to be applied with an actionable plan.
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