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Course Description

This course provides and overview of essentials skills for the practice of marketing in an international business context. It covers practical applications of marketing including: assessing the external environment; performing strengths-weaknesses-opportunities-threats (SWOT) analysis; conducting international market research? developing a marketing plan and budget; determining the global marketing mix (product, price, placement, and promotional strategies); and conducting competitor analysis. Material is presented in the form of readings, e-lectures, practical applications, and self assessments. Within 72 hours of registration, you will receive an email with instructions to log on to your course.

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Section Title
International Marketing (HF)
Section Schedule
Date and Time TBA
Course Fee(s)
TP0003 non-credit $80.00
Section Title
International Marketing
Section Schedule
Date and Time TBA
Course Fee(s)
TP0003 non-credit $299.00
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