Course DescriptionThis course provides and overview of essentials skills for the practice of marketing in an international business context. It covers practical applications of marketing including: assessing the external environment; performing strengths-weaknesses-opportunities-threats (SWOT) analysis; conducting international market research? developing a marketing plan and budget; determining the global marketing mix (product, price, placement, and promotional strategies); and conducting competitor analysis. Material is presented in the form of readings, e-lectures, practical applications, and self assessments. Within 72 hours of registration, you will receive an email with instructions to log on to your course.
Applies Towards the Following Certificates
- International Trade Certificate : International Trade Certificate