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Course Description

When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Marketing is the way that nonprofits determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. This course also discusses marketing planning in the nonprofit organization.

Applies Towards the Following Certificates

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Section Title
Principles of Marketing in NP
Section Schedule
Date and Time TBA
Course Fee(s)
TP0003 non-credit $79.00
Reading List / Textbook
Principles of Marketing for Nonprofit Organizations
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