Course Description

This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process. After completing this course, you should be able to: Describe the role of strategy and marketing in an entrepreneurial setting Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter Explain marketing basics, including the marketing process and the Four P's Discuss the role of marketing in the discovery stage of a new venture Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs Discuss the role of strategic planning in the entrepreneurial process Describe the key elements of a marketing plan Outline the factors for success in creating a new venture business plan Within 72 hours of registration, you will receive an email with instructions to log on to your course.

Applies Towards the Following Certificates

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Section Title
Strategic Mrktng for Entrep
Section Schedule
Date and Time TBA
Course Fee(s)
TP0003 non-credit $129.00
Reading List / Textbook
Strategic Marketing for Entrepreneurs
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